公益广告已经存在了大约一百年。公益广告能够教育大众,提高群体意识;癌症、戒烟、全球变暖、战争、暴力,这些都是公益广告大书特书的主题。 通过视觉表现来攫取公众的注意力,这是比较常用的表现手段。图像生动直观的表达出一种隐忧,让公众如临其境的感受到:如果再不做点什么,我们的美好的世界将被一点一点的破坏。 公益广告的要点就在于:要有视觉冲击力。要有触目惊心的效果以及图像的整体感,下面就是精选的25张公益广告,在这些案例中,图像能有效的冲击视觉、唤起情绪,而且整体的意象深远。 这些广告,更像是一种呼吁、一种声明。瞧瞧哪一张震慑人心让你过目不忘呢?欢迎评论分享下:) WWF: Tree Heart and Stroke Foundation: Future Salvation Army: Politician Surfrider Foundation: Plastic Invasion World for All: Train Dutch Heart Foundation: QR Bystanders Amnesty International: Tsunami Ecuadorian Red Cross: Life Inside Life Department of State Health Services: Share Air World for All: Building WWF Desertification: Elephant Amnesty International: Pencil Operation Smile: Charlie Dot Safe Kids: Football OndAzul NGO: Sardine Operation Smile: Sally Monkey TAC: Confusion, Overpass Samusocial: Stop the Nightmare Fight for Peace: Favela Canadian Journalists for Free Expression: Tara Pedestrian Council of Australia: Man Stivoro: Open Road GirlHub: Amina Global Warming Utah Department of Highway Safety: Alcohol Cuffs Greenpeace: Become David So Acao Solidarity Movement: Much More than Trees |