再-----对接传承
生-----发展未来
...........立足当代，承前启后

中国传统文化是由悠久文明演化而汇聚成的具有独特民族风貌的文化，他是人类智慧代代相传不断完善的结晶。
中国传统文化博大精深，源远流长，在五千年的历史长河中，孕育出了中华民族的传统艺术风格。
中华民族有着悠久的历史文化底蕴，随着时代和经济的发展，在设计行业中传统元素为中国设计师提供了更多的创意和启发。传统文化与传统元素的运用不只是再现传统，更多的是对传统元素的继承与创新的过程。传统元素承载着浓厚的地域性民族风情气息，容易使受众从心理上产生亲近感。在当代设计中，如何利用其这一特性，将现代设计语言与传统文化充分结合是设计师们的使命。
本次大赛旨在促进中华传统元素文化内涵与当代设计的融合，以创造新的体验、发现新的价值，从而再现并弘扬民族特色和民族文化的辉煌。

一、主办机构
广州平面设计师联盟 意大利中意设计协会

二、承办机构
第一设计网

三、策划团队
张玉廉、沙锋、陶冉

四、支持机构
深圳市宝安区文化产业协会、视觉战略（中国）联盟、南京平面设计师联盟

五、合作媒体
腾讯新闻，网易新闻，新浪新闻，搜狐新闻，央视网，南方都市网，凤凰网，羊城晚报，中国网，中国日报网，扬子晚报，北京晚报，人民网，新华网，中华网，21CN，深圳热线，中国新闻网，秀设计，图趣网

六、大赛评委
请亚洲具代表性杰出设计师担任征集评审委员。
（评委名单预计在本次大赛截止前半个月公布）

七、参赛类别
1.标志/品牌形象设计类
企业标志、商品商标、社会活动标志；品牌形象设计、企业VI设计、吉祥物等
2.包装设计类
直接面向消费者的各类别商业包装，礼品包装等流通商品销售包装
3.书刊/插画设计类
出版物、企业样本、产品画册、杂志期刊、邮册；商业插画、图书插图等
4.平面广告设计类
商业海报、公益海报、文化创意海报、报纸杂志广告等
5.商品展示/空间设计类
商业展览展示、商品销售橱窗、专柜专卖店等

八、参赛要求
1、参赛作品的题材与形式不限，但需注重传统元素的文化内涵与当下科技、人文的结合，体现设计的时代性、前瞻性、原创性。
2、参赛者需以电子稿件的形式于第一设计网www.dysjwang.com投递作品，每位参赛者投稿作品件数不限。
3、作品图片规格：每张作品图片的尺寸为A4幅面，图片格式为jpg，色彩模式为rgb，分辨率为300dpi，作品图片排版横竖均可，单张图片大小不超过2MB。
5、每位参赛者需严格遵照以上要求。

九、参赛费用
本次大赛由社会财团赞助，不向参赛者收取任何费用

十、奖项设置
金奖——1名——5000元+获奖证书+个人专访
银奖——2名——2000元+获奖证书+个人专访
铜奖——3名——1000元+获奖证书+个人专访
优秀奖——30名——获奖证书
入围奖——名额待定（根据本届大赛的实际来稿数量和质量确定具体获奖名额）
优秀指导教师奖——名额待定（院校教师所指导的学生作品中，有5件以上作品获奖，含入围奖，具备优秀指导教师奖的获奖资格）—— 获奖证书+个人专访

十一、大赛日程
即日起至2015年9月15日征集截止
9月18日——9月23日评审
9月25日公布获奖名单同时线上展览获奖作品
9月25日——9月28日专访获奖作者
9月30日线上报道专访作者

十二、知识产权及大赛申明
1、所有参赛作品必须是拥有独立知识产权的、未发表过的原创作品，不得侵犯他人的知识产权，否则引起的法律纠纷由参赛者本人承担。
2、所有参赛作品的署名权及相关知识产权全部归参赛者所有；
3、大赛组委会有权对所有参赛作品进行宣传、出版、发行、展示、展览等。
4、大赛组委会保留对大赛各项条款的最终解释权。


Re-produce--
International Design Competition of Chinese Traditional Elements

Re----- linking and inheriting
Produce----- developing and future
............based on contemporary times and serving as a link between past and future


Deriving from the development of China’s time-honored civilization, Chinese traditional culture is characteristic of the unique national style. It is the crystallization of the continuously improving wisdom of human beings, which has been handed down from age to age.
Chinese extensive and profound traditional culture,which owns a long history, has given birth to Chinese traditional artistic style in the history stretching for as long as five thousand years.
Chinese nation enjoys a long and rich historic and cultural heritage. With the development of times as well as economy, traditional elements have endowed Chinese designers with more ideas and inspiration in design industry. The use of traditional culture and traditional elements is no longer limited to the re-presenting of tradition. Instead, it is more like a process of inheriting as well as innovating traditional elements, which bear rich regional and national customs and hence easily drive the receivers close mentally. In modern design, it is the designers’ mission to make use of this feature to combine modern design language and traditional culture substantially.
This competition aims to enhance the integration of the cultural connotation of Chinese traditional elements and the modern design, so as to create new experience and discover new values, which will re-present as well as promote national characteristics and national culture.

I. Organizers
Guangzhou Graphic Designers Alliance(GGDA) Associazione di Design Cinese e Italiano in Italia(ADCI)

II. Operation Organization
The First Design

III. Planning Team
Zhang Yulian, Sha Feng, Tao Ran

IV. Supporting Organizations
Shenzhen BaoAn Cultural Industry Association, Strategic Vision(China) Alliance, Nanjing Alliance of Graphic Designers

V. Cooperation Media
Tencent News, NetEase News, Sina News, Sohu News, CCTV, Southern City, Phoenix Net, Yangcheng Evening News, China Net, China Daily, Yangtse Evening News, Beijing Evening News, People’s Daily Online, Xinhua Net, China Net, 21CN, Shenzhen Online, China News Net

VI. Competition Review Committee
The most representative and outstanding designer in Asia will be invited as a member of the review committee and more members will be called up.
(The name list of the review committee is expected to be announced half a month before the competition ends.)

VII. Competition Categories
1. Logo/brand image design
Corporate Logo, product trademark, social activity Logo; brand image design, corporate VI design, mascot, etc.
2. Package design
All sorts of commercial package directly facing consumers and sales package of circulating products like gift package, etc.
3. Books and periodicals/ illustration design
Published books, corporate samples, product albums, magazines and periodicals, postal albums; commercial illustrations, book illustrations, etc.
4. Print ads design
Commercial posters, public posters, cultural innovative posters, newspaper and magazine ads, etc.
5. Product exhibition/ space design
Commercial exhibition, product sales window, shoppe and exclusive shop, etc.

VIII. Competition Demands
1. There is no limit for the type and form of entries. However, it should be noticed that the works shall attach importance to the integration of the cultural connotation of traditional elements and modern science and technology as well as culture, being contemporary, forward-looking and original.
2. Competitors should have their works delivered through e-mails to www.dysjwang.com, with the amount unlimited.
3. Specifications of works’ pictures: each picture’s size should be A4, format should be jpg, color pattern should be rgb and resolution should be 300dpi. Layout of pictures can be both horizontal and vertical. File size of a single picture should be less than 2MB.
5. Every competitor should abide by the above demands strictly.

IX. Competition Fee
This competition is sponsored by social consortium and charges no fees from the competitors.

X. Awards Setting
Gold Award—— One—— 5000 yuan+ Award Certificate+ Personal Interview
Silver Award—— Two—— 2000 yuan+ Award Certificate+ Personal Interview
Bronze Award—— Three—— 1000 yuan+ Award Certificate+ Personal Interview
Excellence Award——30—— Award Certificate
Nominee Award—— Quota to be determined(the specific quota will be determined by the actual amount and quality of works applied for competing)
Excellent Guide Teacher Award—— Quota to be determined(if five or above works of the student guided by the teacher are awarded, including nominee award, this teacher will be qualified for this award)—— Award Certificate+ Personal Interview
XI. Competition Schedule
Collection starts from now and ends on September 15th, 2015.
September 18th_____ September 23rd Review
Award list will be announced on September 25th and the awarded works will be displayed online at the same time.
September 25th_____ September 28th Personal interviews of awarded designers
Interviews of designers will be reported online on September 30th.

XII. Intellectual Property and Competition Statement
1. All entries should be unpublished original works of independent intellectual property and shall not infringe others’ intellectual property. Otherwise, legal disputes caused will be borne by the competitor all on one’s own.
2. The right of signature as well as relevant intellectual properties of all entries are owned by the competitors totally;
3. The competition committee owns the right to publicize, publish, release, present and exhibit all entries.
4. The competition committee reserves the right of final interpretation of all items and clauses of the competition.